Position Summary

Interior Health is hiring a term specific full time Social Media Consultant who is passionate about making a meaningful impact in healthcare. This position is expected to run until approximately August 30, 2027, or the return of the incumbent. Candidates with strengths in content creation and graphic design will bring added value to this dynamic, creative role.

Location: This position flexible within the Interior Health region.

What we offer:
• An attractive remuneration package
• Excellent career prospects
• Employer paid training/education
• Employer paid vacation
• Employer paid insurance premiums
• Extended Health & Dental coverage
• Work-life balance
• May be eligible to contribute to MPP, if previously enrolled within 30 days

Salary range for the position is $76,111 to $109,409. Interior Health establishes salaries within the minimum and maximum of the salary range based on consideration of the qualifications, experience of the applicant, and an internal equity review of the salaries of other employees.

How will you create an impact:
The Social Media Consultant works as a member of the Interior Health’s (IH) People & Engagement Team to strategically create social media content and digital engagement across multiple channels that informs and engages external audiences on key platforms, including X, Facebook and LinkedIn.

The Consultant is responsible for contributing to successful strategic and tactical brand building and is the subject matter expert on all digital matters. The Consultant will develop and execute a fully-integrated social media channel plan designed to grow follower base, foster and optimize engagement, measure success, and align with Interior Health’s organizational and communications priorities across multiple platforms while reflecting IH’s values and goals.

The Consultant works collaboratively with People & Engagement Portfolio members, along with other operational experts across the IH organization, to bring to life social media content through a number of mediums. As the Consultant, you will have expertise into social media trends, functions and best practices. You are relationship-focused and build trust through collaboration and best-in-class execution with internal and external partners.

What will you work on:
• Acts as the Communications Consultant subject matter expert for Interior Health social media.

• Works to understand and translate internal and external communication needs into social media content and provide guidance on effective content creation strategies that will help inform IH’s key audiences, respond to, and get in front of issues management, and articulate organizational messages.

• Develops and executes channel strategies for key IH social media platforms, including Facebook, X, YouTube, and LinkedIn, as well as other emerging platforms.

• Leads all aspects of social listening (monitoring) so IH can deliver on its Vision, Mission and Values and support our promise to work and partner for the health and wellbeing of everyone in the B.C. Interior.

• Owns and manages the IH social media content calendar from priorities to execution, including collaboration with the People & Engagement Portfolio on concepts, integration and impact.

• Ideates, writes, edits and/or creates “shareable” content, distribute content on appropriate platforms and measure the results of social marketing activity.

• Educates the organization with thought-leadership on social and digital trends.

• Develops and maintains brand voice to drive positive engagement and mitigate external issues through the appropriate forums and processes.

• Partners with IH operational teams to ensure social media execution aligns to key business priorities and opportunities.

• Responsible for proactive and reactive social listening and tracking against brand health, competitor activity and other key brand pillars.

• Provides on-call (after hours) coverage according to Portfolio schedule.

• Collaborates with other Portfolio members, as required, to coordinate and execute assigned tasks, ensuring that service delivery is seamless for clients and deadlines are met.

• Seeks out opportunities to increase technical communications and engagement skills and awareness of best practices, industry standards, etc., and to share key learnings with Portfolio.

• In alignment with IH’s Occupational Health & Safety Program, employees shall adhere to all Occupational Health and Safety policies and procedures at all times and attend all required training. Employees are responsible to report any identified hazards, unsafe conditions or incidents to the manager or supervisor immediately.

• Performs other related duties as assigned.

Come join our team and see why we’re one of BC’s Top Employers! Explore our extensive benefits, career growth opportunities, and lifestyle in one of the most beautiful and diverse regions of Canada. Ready to love where you live and work? Apply Today!

Honouring Interior Health’s commitment to Truth and Reconciliation and the Declaration on the Rights of Indigenous Peoples Act (DRIPA), and Pursuant to Section 42 of the BC Human Rights Code, preferential consideration and/or hiring will be given to qualified applicants who self-identify as Indigenous (First Nations, Métis, or Inuit).

Qualifications

Education, Training and Experience
• A Bachelor’s degree specializing in Communications, Public Relations, Journalism, or a related field.
• A minimum of 5 years of experience in social media for an agency or in-house creative team, or related experience. Previous experience in employee or corporate communications and knowledge of the health-care operating environment are considered assets. Experience with Social Media management tools such as Hootsuite is also considered an asset.
• An equivalent combination of education, training, and experience, with demonstrated results in communications will also be considered.

Skills and Abilities
• Ability to work as part of a collaborative, high performance team.
• Demonstrated understanding of communications, marketing and public or media relations best practices.
• Exceptional written and verbal communication and proof-reading skills.
• Ability to develop, implement, and evaluate strategic, operational, and issues management-related communication.
• Ability to effectively work with senior leaders and other partners in a wide variety of settings across the organization.
• Strong understanding of political and health-care environment, including local and regional councils and leadership structures in British Columbia.
• Tact, discretion and excellent customer service skills.
• Creative and skilled in creating and presenting content visually through various media (websites, social media, presentations, videos, print, etc.)
• Ability to set priorities and be self-directed, deadline- and results-oriented.
• Ability to remain calm, alert, and high functioning under stressful situations.
• Ability to handle highly confidential and sensitive issues with skill, tact, and diplomacy.
• Problem-solving and interpersonal skills.
• Advanced computer skills.
• Ability to carry out the duties of the position with a high degree of ethical and professional behaviour.
• Physical ability to carry out the duties of the position.

Comments

Interior Health is committed to diversity, equity, and inclusion and to creating an environment free from discrimination. Our goal is to cultivate a workforce rich in culture, experience, and knowledge to enable us to provide high quality, accessible and culturally safe health services to everyone in the Interior Health region. We are committed to addressing existing inequities and barriers to achieving a diverse workforce, one that is representative of the communities we serve. We invite applications and enquiries from all people, particularly those belonging to the historically, systemically, and/or persistently marginalized groups.