Digital Communications Consultant

Position Summary

Interior Health is hiring a Digital Communications Consultant.

This is a Term Specific Full Time role until November 30, 2023 or return of incumbent.

What will you work on?


The Digital Communications Consultant contributes to the management of, and content creation for the website as well as other external marketing communications channels.This role is responsible for developing, managing, and delivering high-quality, timely marketing strategies, content and plans that support IH’s strategic priorities and align to IH’s vision, mission and values. The Digital Communications Consultant develops and maintains collaborative relationships with internal and external stakeholders as well as colleagues to meet client(s)’ needs in a manner that supports business objectives and results.

Some key duties:

• Acts as a strategic and tactical advisor for Digital Communications services to client groups of IH leaders or portfolios. Works to understand their operational objectives and to provide guidance on effective external strategies that will inform and engage audiences, anticipate and respond to issues, and articulate Interior Health key messages.

• Proactively supports the development, implementation, and evaluation of IH-wide marketing and communications plans for projects and initiatives. Works in partnership with program and department leads, to ensure their programs, initiatives, and services are effectively communicated to diverse internal and external audiences as required.

• Implements strategies to collaborate with other Communications & Culture Portfolio members to improve the user experience and overall online engagement of IH’s external communications channels. Working with leaders accross portfolios, identifies opportunities to strengthen and evolve the public website leveraging emerging technologies and trends.

• Utilizes strong presentation and content development skills to create clear, timely communication deliverables, including online marketing (e.g. search engine optimization, social media marketing, email marketing) to increase IH’s overall communications reach.

• Implements process(es) to ensure content posted on the IH public website is regularly reviewed and updated for accuracy, and expired content is removed.

• Identifies opportunities to stay current on digital marketing practices and industry standards that support key external and internal stakeholders (e.g. employees, medical staff, patients, families, etc.), and takes initiative to apply best practices that support continious improvement.

• Monitors key performance indicators, results, and outcomes for marketing and communications, leveraging digital marketing analytics to create reports that creates insights and drives business results.

• Acts as a trusted digital marketing resource that informs marketing and communication plans and strategies.

• Seeks out opportunities to engage with stakeholders, to increase own knowledge and understanding of context, perspective, pressures; shares learnings with Portfolio team; considers specific needs of identified audiences, including First Nations, rural communities, patients/clients, partners, community leaders, etc.

• Participates in the development or delivery of various digital marketing-related resources made available to senior management, directors, staff, and physicians.

• Provides on-call (after hours) coverage for emergency activations as required.

• Collaborates with other Portfolio members, as required, to coordinate and execute assigned tasks, ensuring that service delivery is seamless for clients and deadlines are met.

• Performs other related duties as assigned.

How will you create an impact?

The Digital Communications Consultant will be an Interior Health web, digital and marketing expert that champions for our brand and stewards how our unique voice comes to life.

This role serves as an digital writer and editor, reviewing cross-functional content on the IH website and/or digital marketing channels and ensuring accuracy and relevancy, as well as serving as an out-of-the-box thinker for bringing new ideas to life in IH’s external communications. This position will contribute to content creation across a number of internal and external channels, with the goal of optimizing engagement, measuring success, and aligning with Interior Health’s organizational and communications priorities while reflecting IH’s values and goals.

How will we help you grow?

• The successful applicant will be part of an inclusive, collaborative, dynamic, high performance Communications Team that helps Interior Health deliver on its promise for the health and wellbeing of everyone in the B.C. Interior

Who are we looking for?

We are looking for a digital communications specialist that is a storyteller at heart, and thrives in the external content creation space. This includes having a passion for driving the development and execution of leading-edge marketing strategies and analyzing and transforming data that protects and promotes the Interior Health brand


Honouring Interior Health’s commitment to Truth and Reconciliation and the Declaration on the Rights of Indigenous Peoples Act (DRIPA), and Pursuant to Section 42 of the BC Human Rights Code, preferential consideration and/or hiring will be given to qualified applicants who self-identify as Aboriginal (First Nations, Métis, or Inuit).

Qualifications

Education, Training, and Experience
• A Bachelor’s degree specializing in Marketing, Communications, Public Relations, Journalism, or a related field.
• A minimum of 5 years or related experience.
• An equivalent combination of education, training, and experience, with demonstrated results in marketing or communications will also be considered.
• Previous experience in large organizations or knowledge of the health care operating environment are an asset.

Skills and Abilities
• Ability to work as part of a collaborative, high-performance team.
• Demonstrated understanding of marketing, communications, and public or media relations best practices.
• Exceptional digital marketing skills, with a demonstrated understanding of digital marketing strategies and plans utilizing search engine optimization, search engine marketing, social media marketing, or email marketing.
• Demonstrated understanding of digital marketing tools and technology.
• Proficiency in project management and ability to complete multiple projects with tight deadlines.
• Excellent quantitative analysis skills (e.g. Google Analytics) and ability to apply learnings
• Understanding of branding, graphic design, and print and web production principles and best practices.
• Demonstrated initiative in problem-solving and in setting and achieving goals.
• Ability to work independently and as part of a team
• Proficiency in any of the following would be helpful: Microsoft Office, InDesign, Photoshop, email marketing, HTML, Luminate, Raiser’s Edge, Google Analytics, Google Search Console, Hotjar.
• Sound judgment and tact, and ability to handle confidential and sensitive material with discretion
• High-energy, self-directed, deadline-oriented individual.
• Exceptional written and verbal communication and proof-reading skills.
• Tact, discretion, teamwork, and excellent customer service skills.
• Ability to develop, implement, and evaluate strategic, operational, and issues management-related communication.
• Ability to effectively work with senior leaders and other stakeholders in a wide variety of settings across the organization.
• Strong understanding of political and health care environment, including local and regional councils and leadership structures in British Columbia.
• Creative and skilled in presenting content visually through various media (websites, social media, presentations, videos, print, etc.)
• Ability to set priorities, manage multiple requests, and be results-oriented.
• Ability to remain calm, alert, and high functioning under stressful situations.
• Ability to handle highly confidential and sensitive issues with skill, tact, and diplomacy.
• Ability to track, measure and report on effectiveness of marketing and communications.
• Advanced computer skills.
• Ability to carry out the duties of the position with a high degree of ethical and professional behaviour.
• Physical ability to carry out the duties of the position.

Comments

Starting salary is approximately from $67,864 to $97,555 and will be based on education, training and experience

This posting is covered by the Provincial Health Officer’s mandatory COVID-19 vaccination orders and selected applicant(s) must comply.

Interior Health now offers assistance from an Aboriginal Employment Advisor. If you self-identify as Aboriginal (First Nations, Métis or Inuit) and if you would like assistance with internal career exploration, send your question via email to AboriginalEmployment@interiorhealth.ca to be redirected to the Employment Advisor. We invite applicants to self-identify as First nations, Métis, or Inuit within cover letters and/or resumes.

Competition #:

01794405

Employee Type:

TERM SPECIFIC FULL TIME

Bargaining Unit:

NON-CONTRACT

Facility:

KELOWNA CHSC

Location:

Kelowna

Department:

IH CORPORATE & DIGITAL CONTENT

Reports To:

DIRECTOR, CORPORATE & DIGITAL CONTENT

Close Date:

OPEN UNTIL FILLED

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