Social Media Consultant

Position Summary

Interior Health is hiring a Social Media Consultant to join the Corporate & Digital Content Team!

What will you work on?

The Social Media Consultant works as a member of the Interior Health’s (IH) Corporate & Digital Content Team to strategically create social media content and digital engagement across multiple channels that informs and engages external audiences on key platforms, including Twitter, Facebook and LinkedIn.

The Consultant is responsible for aiding with strategic and tactical brand buildingand is the subject matter expert on all digital matters.The Consultant will develop and execute a fully-integrated social media channel plan designed to grow follower base, foster and optimize engagement, measure success, and align with Interior Health’s organizational and communications priorities across multiple platforms while reflecting IH’s values and goals.

The Consultant works collaboratively with Communications & Culture Portfolio members, along with other operational experts across the IH organization, to bring to life Corporate & Digital content through a number of mediums. As the Consultant, you will have expertise into social media trends, functions and best practices. You are relationship-focused and build trust through collaboration and best-in-class execution with internal and external partners.

Some key duties may include:

• Acts as the Communications Consultant subject matter expert for Interior Health social media.

• Works to understand and translate internal and external communication needs into social media content, and provide guidance on effective content creation strategies for the broader Coporate & Digital Content Team that will help inform IH’s key audiences, respond to, and get in front of issues management, and articulate organizational messages.

• Develops and executes channel strategies for key IH social media platforms, including Facebook, Twitter, YouTube, and LinkedIn, as well as other emerging plaforms.

• Leads all aspects of social listening (monitoring) so IH can deliver on its Mission, Vision and Values and support our promise to work and partner for the health and wellbeing of everyone in the B.C. Interior.

• Owns and manages the IH social media content calendar from priorities to execution, including collaboration with Communications & Culture Portfolio on concepts, integration and impact.

• Ideates, writes, edits and/or creates “shareable” content, distribute content on appropriate platforms and measure the results of social marketing activity.

• Educates the organization with thought-leadership on social and digital trends

• Develops and maintains brand voice to drive positive engagement and mitigate external issues through the appropriate forums and processes.

• Partners with IH operational teams to ensure social media execution aligns to key business priorities and opportunities.

• Responsible for proactive and reactive social listening and tracking against brand health, competitor activity and other key brand pillars.

• Provides on-call (after hours) coverage according to Portfolio schedule.

• Collaborates with other Portfolio members, as required, to coordinate and execute assigned tasks, ensuring that service delivery is seamless for clients and deadlines are met.

• Seeks out opportunities to increase technical communications and engagement skills and awareness of best practices, industry standards, etc., and to share key learnings with Portfolio.

• Performs other related duties as assigned.

How will you create an impact?

The Social Media Consultant will be an Interior Health BRAND CHAMPION and steward how our unique brand and voice passionately comes to life in the communities we serve across our Health Authority. The Consultant will work with teams and leaders across Interior Health to bring to life social content through a number of mediums. This position will develop and execute a fully-integrated social media channel plan designed to grow follower base, foster and optimize engagement, measure success, and align with Interior Health’s organizational and communications priorities across multiple platforms while reflecting IH’s values and goals.

How will we help you grow?

The successful applicant will be part of a collaborative, dynamic, high performance Communications Team that helps Interior Health deliver on its promise for the health and wellbeing of everyone in the B.C. Interior

Who are we looking for?

We are looking for a social media superstar that has a passion for brand build and a portfolio that demonstrates integrated experience and thinking. The successful applicant will possess a proven strategic and tactical social media background, experience in the public or private sector – or with an agency – and are ready to act as a subject matter expert on all digital matters.

Honouring Interior Health’s commitment to Truth and Reconciliation and the Declaration on the Rights of Indigenous Peoples Act (DRIPA), and Pursuant to Section 42 of the BC Human Rights Code, preferential consideration and/or hiring will be given to qualified applicants who self-identify as Aboriginal (First Nations, Métis, or Inuit).


Education, Training, and Experience
• A Bachelor’s degree specializing in Communications, Public Relations, Journalism, or a related field.
• A minimum of 5 years of experience in social media for an agency or in-house creative team, or related experience. Previous experience in employee or corporate communications and knowledge of the healthcare operating environment are considered assets. Experience with Social Media management tools such as Sprout Social is also considered an asset.
• An equivalent combination of education, training, and experience, with demonstrated results in communications will also be considered.

Skills and Abilities
• Ability to work as part of a collaborative, high performance team.
• Demonstrated understanding of communications, marketing and public or media relations best practices.
• Exceptional written and verbal communication and proof-reading skills.
• Ability to develop, implement, and evaluate strategic, operational, and issues management-related communication.
• Ability to effectively work with senior leaders and other stakeholders in a wide variety of settings across the organization.
• Strong understanding of political and health care environment, including local and regional councils and leadership structures in British Columbia.
• Tact, discretion and excellent customer service skills.
• Creative and skilled in presenting content visually through various media (websites, social media, presentations, videos, print, etc.)
• Ability to set priorities and be self-directed, deadline- and results-oriented..
• Ability to remain calm, alert, and high functioning under stressful situations.
• Ability to handle highly confidential and sensitive issues with skill, tact, and diplomacy.
• Problem-solving and interpersonal skills.
• Advanced computer skills.
• Ability to carry out the duties of the position with a high degree of ethical and professional behaviour.
• Physical ability to carry out the duties of the position.


Starting salary is approximately from $67,864 to $97,555 and will be based on education, training and experience

This posting is covered by the Provincial Health Officer’s mandatory COVID-19 vaccination orders and selected applicant(s) must comply.

Interior Health now offers assistance from an Aboriginal Employment Advisor. If you self-identify as Aboriginal (First Nations, Métis or Inuit) and if you would like assistance with internal career exploration, send your question via email to to be redirected to the Employment Advisor. We invite applicants to self-identify as First nations, Métis, or Inuit within cover letters and/or resumes.

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